pr CHT PR
Promotion practices (analysis, social media, print, ...)

http://media.giphy.com/media/ZilDv40Ug3rzO/giphy.gif


Last updated:
    2015-11-11 found & updated
    2016-03-26 touch
    2016-11-13 touch
    2016-12-12
    2017-09-13 touch






Meta

Ties to:
    * 🔗media for past responses to media attention
    * 🔗Posters2post on where to leave materials (stub)

New media systems:
    * http://representation.systems as general ways of representation
    * 🔗poster / 🔗metrics as ways to represent the project

Also maybe:
    * 🔗workflow maybe?
    * 🔗todos maybe
    * 🔗faq for answering obvious questions?
    * 🔗cfp for some previous Call for Papers / public materials
    * 🔗non-shitty cool institutions?
    * [...]




Basic reading
:
    * 🔗metrics:
        "post-marketing" with 🔗representation.systems

    * metrics/analytics:
        * http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version !
        * metrics-driven marketing
        * "customer lifecycle": acquisition / activation / retention / referral / revenue[conversion]
        * choosing "marketing channels"
        * "A/B testing"

    * user testing:
        ?

    * [...]






general:
    * check all stuff marked with "[NOW]"
    * ... or #TODO
    * [...]

real:
    * clear protocol / checklist (for 🔗season5-B)
    * something other can perform as well
    * [...]





******** RESOURCES, LISTS

Public profiles

    PRIMARY
:
    * IRC: #chtotalism (Freenode) !!!
    * hackerspaces.org !!!
    * Facebook !!!
    * Twitter !!!
    * Instagram !!!
    * Last.fm
    * LinkedIn
    * Copass
    * [...]


    Also present on (hackbases in general, lists, maps, etc)
:
    * #hackbases (Freenode)
    * reddit
    * http://wiki.hackerspaces.org/Hackbases
    * 🔗alike
    * http://ic.org :
        http://www.ic.org/?post_type=directory&p=146828 <-- but doesn't work? <-- TODO
    * http://themakermap.com/
    * [...]


    Secondary profiles
:
    * Nomadwiki.org (mentioned) !
    * Gratipay
    * github >> maybe make it an organisation instead of regular account <--- #TODO
    * ecobasa
    * hackercouch.com (via dcht00 git account)
    * p2pfoundation
    * [...]


    Profiles: TODO !

Criteria:
    * not looking for "exposure" blindly
    * always refer to project KPIs!
    * [...]


____________________________

Global Travel:
    * CouchSurfing http://www.couchsurfing.com/ !!!:
        also look at CS groups!
    * workaway http://www.workaway.info/
    * transartist <michela !!!!! http://www.transartists.org/
    * BeWelcome http://www.bewelcome.org/
    * helpx http://www.helpx.net/
    * Helpstay http://helpstay.com/
    * Hospitality Club http://www.hospitalityclub.org/
    * Global Freeloaders http://www.globalfreeloaders.com/
    * Globalhelpswap http://globalhelpswap.com/
    * Warm Showers, cyclist specific http://www.warmshowers.org/
    * Camp In My Garden http://campinmygarden.com/
    * RV With Me http://rvwithme.com/
    * Tripadvisor http://www.tripadvisor.co.uk/ 
    * Lonely Planet http://www.lonelyplanet.com/contact/business_listing/new

Mealsharing:
    * Eat With http://www.eatwith.com/
    * Mealsharing http://www.mealsharing.com/
    * Eat With Me http://www.eatwithme.net/welcome

RV Sharing:
    * RV Share http://rvshare.com/
    * TrailerMade http://trailermade.co/

Insider/Local Travel Tips:
    * Vayable http://www.vayable.com/

Media:
    * Stumbleupon http://www.stumbleupon.com/
    * Pinterest http://uk.pinterest.com/
    * Flickr http://www.flickr.com/
    * Slideshare http://www.slideshare.net/
    * Reddit !
    * [...] <----------------------------- [NOW]




Social media endpoints

See:
    * 🔗alike#LIST___MAILING_LISTS
    * 🔗alike#LIST___ONLINE_GROUPS





Physical promotion materials

THIS NEEDS TO BE DONE MUCH MORE !!!!!
<------------- [NOW]

http://www.format-papier-a0-a1-a2-a3-a4-a5.fr/format-a9/format-papier-a9.jpghttp://www.papersizes.org/images/a-series-paper-sizes-1.jpg
A3 and A0 splitting


    Printed in the past
    * A8 small paper cards (Justine design, Paris, ~2013 for Ohm), ~100
    * A3 posters (Sara design, Helsinki, ~Mar 2014), ~50
    * A6 flyers (Sara design, Lorenz print, Hamburg, ~Dec 2015), ~1500
    * round stickers (Sara design, Lorenz print, Hamburg, ~Dec 2015), ~200


    TODO

Print + post:
    * massive numbers of A4 prints of Sara design @Lanzarote and @everywhere:

Prepare / design:
    * "Datagram poster" version, see here
    * 2-page info sheet / booklet ?!
    * new "easily understandable" design for hackbases




Live presentations & Slides

Merge with:
    🔗32c3 <--- FOLLOW THERE FOR MORE

Current best slides: <------------------------- [NOW] link up >david
        * 32c3 lightning talk slides:
            yt: http://www.youtube.com/watch?v=A0nvmmIOggQ
            slides: ???
        * squat conf:
            yt: http://www.youtube.com/watch?v=29BQb76RARE
            slides: ???

Slides todo:
    * improved 5min slides (via 32c3, 33c3)
    * improved 1.5h talk slides (via coopcon, bologna)
    * [...]

Presentation history:
    see 🔗cfp and 🔗events




List: People to contact / "Target audiences"

General lists - who to talk to:
    * 🔗commonground - important authors
    * people following social media accounts (make list)
    * people who have visited CHT, review other than FB, mailing list??
    * people who follow others with similar ideology on social media
    * people who run similar orgs, e.g. Newspeak Houes
    * Musicians/artists
    * Intellectuals
    * Benefactors interested in donating and supporting (at art openings and press nights etc)
    * Non-hacker
    * <-------------------- [NOW]
    * [...]

Published theory authors:
    * Mckenzie Wark
    * John Thackara
    * Dmytri Kleiner
    * Vinay Gupta
    * Bruce Sterling
    * Nick Srnicek
    * David Frayne - 'The Refusal of Work - The Theory and Practice of Resistance to Work' @workdogma 
    * Ralph Fevre - 'The Demoralisation of Western Culture' and 'Trouble at Work' @ralphfevre
    * [...]

Hackers + theory:
    * maxigas
    * hellekin
    * Harry Halpin
    * [...]

Published theory authors - lists:
    * http://www.housmans.com/booklists.php
    * http://www.zedbooks.net/shop/books/
    * [...]

Blogs, sites, Facebook groups, etc:
    * P2Pfoundation.org:
        "anyway, we can totally promote it at the P2P Foundation blog" +ah.uhm
    * [...]

Groups / "target audiences":
    <------------------ [NOW] brainstorm here
    * "people looking for alternatives" 
    * Organisations and institutions on maps 
    * Non-profit venues such as Cafe Oto, ICA
    * Young people: University students - focus: political/scientific/technological
    * Academics/organisers of events at LSE etc
    * SWP/Socialist orgs
    * Environmental orgs
    * Arts and Activism orgs
    http://www.housmans.com/links.php
    [...]




List: Queries / Keywords / Searches

Queries / keywords:
    * "live-in hackerspaces"
    * "moneyless"
    * "post capitalism"
    * hackers
    --------------------- +mara
    * "open source ecology canarias"
    * makers lanzarote
    * zero marginal cost canarias
    * [...]




List: Finding mutual interest

<------------- (NOW): add more !!!!!!!!!!!!!!

People >< Space


    "What space offers to people"
:
    * see totalism.org "Comrades!"
    * "rent is too damn hight" / cheap living
    * technology should be free
    * platform for camp experimentation
    * [...]


    "What space wants from people"

    == KPIs at CHT🔗CHT(R/W) !





Media contact

    Published
:
    * 2015-08 : eldiario.es (FB:350k), questions on 🔗media-eldiario
    * 2017-02 : http://medium.com/hacking-digital-britain/hacking-capitalism-a-nomadic-hackbase-is-trying-to-usher-in-techno-utopia-f5366dd79e6d by Manisha
    * [...] ?


    Ongoing
:
    * Vice Germany (FB:260k), questions on 🔗media-vice_
    * Canal+ video ??
    * [...]


    Should publish
:
    * Wired ?
    * Other tech publications
    * Lanzarote media ???
    * also British and US Vice
    * Guardian ?
    * New Statesman and other left media
    * also see: http://totalism.org/http://totalism.org/non-shitty#____Journalism___Magazines__etc , etc
    * [...] !





******** PROCESS

Media strategy / timeline

* CURRENT STATE:
    * small-scale highly-targeted promotion to get camp
    * select focused publication to test impact
    * barrier to entry, like 🔗newcomers

* TEST FULLY SCALABLE:
    * full roll-out to big publications (Guardian, etc)

* PROVEN FULLY-SCALABLE:
    * keep media attention
    * call for external review (media, science)




Tools / Workflow (analytics)

    Current (USE REGULARLY)
:
    * Website statistics:
        totalism.org Piwik <-- david has access

    * Ad-words keyword analyzer:
        #TODO: make a list of keywords!


    Stuff to setup (TODO)
:
    * google webmaster tools:
        * observe inbound queries
        * #TODO: share link here
        * #TODO: set this up 
    * sysomos
    * [...]


    Numerics (methodology)
:
    * piwik visitor data (per site, heat maps, etc)
    * Volumes of online content on that topic?
    * google search data
    * twitter data
    * fb data
    * online news data (specific sites?) 
    * [..]




Needed website improvements !

See & add under 🔗todos !

Especially: photos, content readability, ...




Do !

    New season: Promoting + Checklist

<-------------------- #TODO !!!!!!!!!!

What should point here:
    * 🔗flocking (needed general steps)

Also see:
    * 🔗newcomers (for what individuals should/can do)


---------------------------------------------------------------------------------------

"NEXT" CONTENT LABOUR:
    * merge from desktop
    * user test!
    * [...]

INTERNET LABOUR:
    * prep content & special content:
        * short text
        * Instagram (separator, tag list)
    * post public:
        * to all Facebook groups (LIST!)
        * mailing lists, see 🔗alike#LIST___MAILING_LISTS !
        * individual hackerspace's mailing lists:
            #TODO
        * Twitter tag list
        * Twitter direct address users for RT
        * Twitterstorm !? lame?
        * [...]
    * Create Facebook event + make invites
    * regular post to main channels:
        (Twitter, FB, Instagram)
    * individual mails @ mail:
        * re-contact people
        * write directly to who might want to come?
    * get media features:
        * P2PF
        * [...] <------------- #TODO
    * user test site
    * [...]


    USER TESTING

PROCESS (brainstormed, stub):
    * ask user to find the hacker base
    * land on site
    * what is it. read it out loud.
    * how do you find it?
    * would you go there? why not? <-- #CBR
    * [...]

Research how to do it right:
    #TODO





******** PAD

    SEO optimization

#TODO !!!!!!

:
    * put keywords on website
    * upgrade E2H to meet standards
    * [...]


<----------------------------- (new): structured ABOVE, unstructured BELOW

http://twitter.com/sva/status/919243915781378054
good twitter callout (sva for hackbeach)


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